Let's talk B2B! #3 KPI's

This episode is about KPI’s. With the tremendous amount of data that is available nowadays, the possibilities to measure stuff is almost infinite. But what information is relevant in B2B digital commerce? What data can you use to get more grip on how your online channel is performing? And what data do you show in the dashboard for your leadership?

These and more questions were addressed in this expert group meeting, hosted in the Botlek by Linde Gas. With a group of 25 experts in digital commerce that are responsible for ecommerce/e-business in the top B2B enterprises in the Netherlands we discuss and explore the KEY drivers for digital commerce success in B2B. The group being half manufacturers and half distributors provides an interesting view of the challenges and opportunities in this area.

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Let’s talk B2B!

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