VIDEO - Let's talk B2B! #5 Sales Alignment


B2B digital commerce group: Sales Alignment. With a group of 25 experts in digital commerce that are responsible for ecommerce/e-business in the top B2B enterprises in the Netherlands we discuss and explore the KEY drivers for digital commerce success in B2B.

The group being half manufacturers and half distributors provides an interesting view of the challenges and opportunities in this area. This time we discuss the challenges regarding aligning your offline sales with the digital commerce.

How can you avoid internal competition and actually leverage your sales people by using your ecommerce initatives. We were hosted by Technische Unie at their innovative inspiration centre in Zwolle. Interviews with: Technische Unie, Royal Brinkman, HANOS and INDI.

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Let’s talk B2B!

We help B2B companies grow in an ever-changing digital world