Let’s talk B2B! at Econnect Europe
In this episode Herbert Pesch and Mascha Tamarinof from Evident interviewed:
- Fernanda Cristo
- Gabor Huszar
- Lisa Bergström
Fernanda Cristo is responsible for ecommerce at Puratos in a billion-euro supplier to bakers and patisseries. During her interview she explains how they tackled aligning their salesforce with their digital commerce channel.
Gabor Huszar is director digital commerce & pricing at Aalberts N.V. (Aalberts Industries - Flamco) which is a multi-billion-euro Industrial group. During his interview he talks about the opportunities that arise in servitization.
Lisa Bergström from Copperberg talks about the struggles of manufacturers in B2B ecommerce.
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